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FOOD. FITNESS. FRIENDS.

Social media for
food & fitness.

Share your meals. Post your workouts. Find your people.

Explore InstaCal
Your plate. The full picture.AI-powered calories & macros
Morning run3.03 mi31:02

BUILT FOR YOUR EVERYDAY

SNAP. LOG. SHARE.

From your camera
to your feed.

Take a photo. Get an AI estimate of the ingredients and macros. Make your edits, add a caption, and share it—or keep it just for you.

  • Photo, search, build, label, barcode & saved meals
  • Review portions and use Fix with AI
  • Choose who sees each post
Make it part of your day AI nutrition values are estimates. Some logging shortcuts require Pro.

START FREE. MAKE IT YOURS.

Your people. Your goals.
Your call.

INSTACAL

Jump right in.

$0

Everything you need to share, connect, and get going.

  • Social feed, stories & messages
  • Photo logging, food search & meal building
  • Saved meals, progress & challenges
  • Coach notes, daily & weekly recaps
Get InstaCal free Available on iOS & Android.
INSTACAL PRO

Go deeper.

More insight into the habits you’re building.

  • Everything in free
  • Unlimited Coach chat & deeper charts
  • Barcode scanning & one-tap saved meals
  • Full Wrapped story & monthly recaps
Explore Pro in the app Choose your plan in the app. Prices shown before subscribing.

THE DETAILS

Got questions?

Here’s what to know before you jump in.

Privacy comes with it
Is InstaCal a social app or a food tracker?

Both. Share meals and workouts, follow friends, and discover ideas from real people. When you log food, InstaCal also helps you understand the calories and macros behind your plate. You can enjoy the social side without making tracking your main focus.

What can I use for free?

Photo logging, food search, building meals, the social feed, stories, messages, saving meals, challenges, and everyday progress tracking are included. Pro adds features such as barcode scanning, one-tap saved-meal logging, unlimited Coach chat, deeper insights, and the full Wrapped story.

How does the AI photo scan work?

Take a photo and InstaCal estimates the ingredients, portions, calories, and macros. You can review and edit the result before logging, or describe a correction with Fix with AI. Photo-based nutrition values are estimates, especially for portions and hidden ingredients.

Can I bring my workouts into InstaCal?

Yes. Connect Strava, connect Apple Health on iPhone, or log a workout manually. Runs, rides, and lifts can sit alongside your meals, with routes and workout details when they are available from your activity.

Can I choose who sees my posts?

Yes. Choose a public or private profile, control whether you appear in discovery and on the map, and choose the visibility of individual posts. A meal can go to your feed, your profile, or stay only for you.

What if my friends aren’t on InstaCal yet?

Start with For You and Discover to find meals, workouts, and people who share your interests. Follow the accounts you like to build your feed. Send your friends the download link when you’re ready to bring your circle over.

FOOD. FITNESS. FRIENDS.

Your feed.
Starts with you.

A meal idea. A workout. A reason to show up together.

  1. 01Download InstaCal.
  2. 02Follow friends. Discover new people.
  3. 03Share your first meal or workout.
Free to start. Available on iOS & Android.